Making It Real. Brian Smith, Founder of UGG

March 30, 2018

Brian Smith – Founder of UGG

“You Can’t Give Birth To An Adult”

Brian Smith, founder of UGG, the popular sheepskin boot, has the ultimate story to tell. This product entrepreneur shares his journey from idea conception to parking lot sales and from marketing to mass-production. Brian walks through each phase of his adventure while sharing how he helped UGG earn an overwhelming amount of popularity from its humble roots on the beaches of California to now being one of the most widely recognized fashion brands in the world!

Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur!

Hosted by Bob Caporale and Tate Tegtmeier

Original Music by Bob Caporale

Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.