Bob Caporale – Strategy Generation Company

“Learning Lessons and Making It Real”

After 60 incredible episodes of Making It Real, it’s time for co-host Bob Caporale to take all the lessons he’s learned and go start a company himself! Strategy Generation Company is the culmination of Bob’s passion to help business leaders develop their own unique product and business strategies. Using non-traditional methods that inspire people to tap into their own creativity and intuition, Bob is setting out on a journey to help companies large and small make the world a better place. Join us for this very special episode of Making It Real where we announce the launch of Bob’s new company and bid farewell to our beloved podcast – at least until we have another update to share!

Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur!

Hosted by Bob Caporale and Tate Tegtmeier

Original Music by Bob Caporale

Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.

Fran Dunaway – TomboyX

“Look for the Rainbow Unicorn Moments”

Fran Dunaway, co-founder of TomboyX, strived to create an undergarment that was universally comfortable for both herself and for her friends. With humble Kickstarter roots, she listened closely to her customers and grew a business that promoted equality of comfort and freedom from labels. This week’s episode is filled with fun, energy, and an incredible story of inclusiveness, comfort, and business growth. This is one you don’t want to miss!

Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur!

Hosted by Bob Caporale and Tate Tegtmeier

Original Music by Bob Caporale

Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.

Nik Hawks and Lee Selman – Paleo Treats

“You Can Do Whatever You Want If You Work Really Hard For It and Use Your Gifts To Make It Happen!”

Nik Hawks, a Navy veteran, and Lee Selman, a former camel handler, are passionate about fueling their bodies with clean energy. Together, they created Paleo Treats, a natural treat company aimed at Paleo dieters that want to have their cake and eat it too! This episode promises education, inspiration, and wanderlust as Nik and Lee share their adventurous stories, the mission behind their sweet treats, and the forces that continue to drive their company into the future.

Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur!

Hosted by Bob Caporale and Tate Tegtmeier

Original Music by Bob Caporale

Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.

Brian Smith – Founder of UGG

“You Can’t Give Birth To An Adult”

Brian Smith, founder of UGG, the popular sheepskin boot, has the ultimate story to tell. This product entrepreneur shares his journey from idea conception to parking lot sales and from marketing to mass-production. Brian walks through each phase of his adventure while sharing how he helped UGG earn an overwhelming amount of popularity from its humble roots on the beaches of California to now being one of the most widely recognized fashion brands in the world!

Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur!

Hosted by Bob Caporale and Tate Tegtmeier

Original Music by Bob Caporale

Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.

Tony Post – TOPO Athletic

“The Best Lessons Are Learned In The Field”

After being in the footwear industry for over 30-years, Tony Post, decided to start his own brand, TOPO Athletic. This unique athletic shoe company, inspired by Tony’s passion for running, focuses on comfort, support, and enabling proper running form. Listen in as Tony shares the wealth of knowledge that he gained as a product manager, an executive, and a successful product entrepreneur.

Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur!

Hosted by Bob Caporale and Tate Tegtmeier

Original Music by Bob Caporale

Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.

Jeffrey Woolf – Morpher Helmet

“Sometimes You Have to Eat a Lot of Eyes, and Chew a Lot of Knuckles”

With the rise of bike sharing programs in some of the largest cities across the globe, the inconvenience of carrying around a traditional helmet is becoming more real than ever. So instead of trying to change riders’ habits, Jeffrey Woolf, founder of Morpher Helmets, paid attention to what they ultimately wanted instead. He invented an award-winning helmet that folds flat while preserving its most important feature – safety. In this episode, Jeffrey takes us along on his ambitious ride and shares his stories of researching, crowd-funding, manufacturing, and receiving the ultimate reward of saving someone’s life.

Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur!

Hosted by Bob Caporale and Tate Tegtmeier

Original Music by Bob Caporale

Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.

Alex Shirley-Smith – Tentsile

“Grow With Your Business, Step By Step.”

Alex Shirley-Smith of Tentsile had a longing desire to save the rainforest since he was a child. For Alex, that passion sprouted into a successful career in tree house design. But even after becoming an accomplished architect, Alex was not satisfied. He wanted to bring the idea of “hanging out in trees” to the masses with comfortable tree-based tents that were even more environmentally friendly than permanent structures. Tune into this episode as Alex Shirley-Smith shares his success story and shows us how he is fulfilling his childhood mission of saving the trees – one tent at a time.

Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur!

Hosted by Bob Caporale and Tate Tegtmeier

Original Music by Bob Caporale

Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.

Jane Och – Guac-Lock

“No One Knows About Your Product Like You Do!”

Jane Och, co-inventor of Guac-Lock, is a mom on a mission who solved a major party problem: brown guacamole. After some relentless brainstorming, and prototype testing, Jane developed a patent-pending plastic storage system that would keep her ‘guac’ green for days! With a design innovation award granted, a licensing deal created, and some minor snafus solved, Jane shares her energetic story along with a handful of lessons learned in product design.

Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur!

Hosted by Bob Caporale and Tate Tegtmeier

Original Music by Bob Caporale

Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.

Sarah Dusek – UnderCanvas

“Our Biggest Obstacles are our Greatest Opportunities”

Sarah Dusek, founder of UnderCanvas, is making camping glamorous. Learn how Sarah is conquering the eco-tourism industry to make camping accessible, sustainable, and memorable for people of all ages. Sarah draws from her experience working with non-profit organizations and property development companies to help her redefine the hospitality industry. With multiple properties surrounding major national parks, UnderCanvas is providing an unforgettable experience worthy of most anyone’s bucket list.

Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur!

Hosted by Bob Caporale and Tate Tegtmeier

Original Music by Bob Caporale

Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.

Christina Stembel – Farmgirl Flowers

“Be Realistic With Yourself”

Christina Stembel, founder of Farmgirl Flowers, is disrupting the flower industry. As she builds a business based around her customers, Christina is blossoming as an entrepreneur and is blooming with success. She strives to create a special experience that recipients will remember and that senders can rely upon. Christina’s beautiful in-season bouquets decrease the waste and increase the experience. Listen in as Christina shares her path to e-commerce success. This is an episode you won’t want to miss!

Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur!

Hosted by Bob Caporale and Tate Tegtmeier

Original Music by Bob Caporale

Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.