Episode 46 – Jeffrey Woolf, Morpher Helmet
“Sometimes You Have to Eat a Lot of Eyes, and Chew a Lot of Knuckles”
With the rise of bike sharing programs in some of the largest cities across the globe, the inconvenience of carrying around a traditional helmet is becoming more real than ever. So instead of trying to change riders’ habits, Jeffrey Woolf, founder of Morpher Helmets, paid attention to what they ultimately wanted instead. He invented an award-winning helmet that folds flat while preserving its most important feature – safety. In this episode, Jeffrey takes us along on his ambitious ride and shares his stories of researching, crowd-funding, manufacturing, and receiving the ultimate reward of saving someone’s life.
Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur!
Hosted by Bob Caporale and Tate Tegtmeier of Sequent Learning Networks
Original Music by Bob Caporale