• Podcast

E044 Brand Foundations – A New Take On The Classic Mission and Vision Statements

Making It Real Brand Foundations JP LaquerEpisode 44 – JP Laqueur, Brand Foundations

“Find The Sacred Cow, and Change It.”

As co-founder of Brand Foundations, JP Laqueur is determined to help corporations nix their mission, vision and value statements. He helps companies with their culture and encourages them to share their key differentiators through memorable brand storytelling. With a blog that went viral, and a 3-stage “PWI” process, JP’s strategy is applicable and accessible to both corporations and entrepreneurs that are looking to set their brands apart from the competition.

Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur!

Hosted by Bob Caporale and Tate Tegtmeier of Sequent Learning Networks

Original Music by Bob Caporale

  • Podcast

E043 Up Level Media – Taking Social Media Marketing To The Next Level

Episode 43 – Karen Yankovich, Up Level Media

“Don’t Limit Yourself”

Karen Yankovich, is a digital strategist, and founder of Up Level Media. She recognizes the importance of social connections for businesses in our evolving world. Karen is teaching and encouraging her clients to take social media marketing to a new and more conversational level; turning their valued connections into valued clients. Tune into this episode for advice, strategies and high-energy inspirations to fine-tune your social media profile and create more meaningful connections online.

Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur!

Hosted by Bob Caporale and Tate Tegtmeier of Sequent Learning Networks

Original Music by Bob Caporale

  • Podcast

E042 Guac-Lock – An Invention To Keep Guacamole From Browning

Episode 42 – Jane Och, Guac-Lock

“No One Knows About Your Product Like You Do!”

Jane Och, co-founder of Guac-Lock, is a mom on a mission who solved a major party problem: brown guacamole. After some relentless brainstorming, and prototype testing, Jane developed a patent-pending plastic storage system that would keep her ‘guac’ green for days! With a design innovation award granted, a licensing deal created, and some minor snafus solved, Jane shares her energetic story along with a handful of lessons learned in product design.

Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur!

Hosted by Bob Caporale and Tate Tegtmeier of Sequent Learning Networks

Original Music by Bob Caporale

  • Podcast

E041 UnderCanvas – Turning Camping Into “Glamping”

entrepreneur podcast making it real product management under canvas glamping outdoor campingEpisode 41 – Sarah Dusek, UnderCanvas

“Our Biggest Obstacles are our Greatest Opportunities”

Sarah Dusek, founder of UnderCanvas, is making camping glamorous. Learn how Sarah is conquering the eco-tourism industry to make camping accessible, sustainable, and memorable for people of all ages. Sarah draws from her experience working with non-profit organizations and property development companies to help her redefine the hospitality industry. With multiple properties surrounding major national parks, UnderCanvas is providing an unforgettable experience worthy of most anyone’s bucket list.

Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur!

Hosted by Bob Caporale and Tate Tegtmeier of Sequent Learning Networks

Original Music by Bob Caporale

  • Podcast

E040 Godspeed Co – A Unique Shirt with A Story

entrepreneur podcast making it real product management god speed co red rag shirt motorcyclesEpisode 40 – Chris Logsdon, Godspeed Co

“Don’t Waste Time, Do It Now”

Chris Logsdon, founder of Godspeed Co, is an avid motorcyclist, passionate entrepreneur and a genuinely cool guy. While cleaning up a spill on his desk, Chris reached for his mechanic’s rag in his back pocket and had a light bulb moment. He had bigger ideas in mind for this little red rag, and began a successful clothing company that embodied the nostalgic durability that a shop rags possesses. This made-in-the USA Shop Rag Shirt has an amazing story behind it and is one of the few shirts that you will own that will only get better with age.

Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur!

Hosted by Bob Caporale and Tate Tegtmeier of Sequent Learning Networks

Original Music by Bob Caporale

  • Podcast

E039 Farm Girl Flowers – Reinventing the Flower Business

entrepreneur podcast making it real product management farmgirl flowersEpisode 39 – Christina Stembel, Farm Girl Flowers

“Be Realistic With Yourself”

Christina Stembel, founder of Farm Girl Flowers, is disrupting the flower industry. As she builds a business based around her customers, Christina is blossoming as an entrepreneur and is blooming with success. She strives to create a special experience that recipients will remember and that senders can rely upon. Christina’s beautiful in-season bouquets decrease the waste and increase the experience. Listen in as Christina shares her path to e-commerce success. This is an episode you won’t want to miss!

Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur!

Hosted by Bob Caporale and Tate Tegtmeier of Sequent Learning Networks

Original Music by Bob Caporale

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