J.P. Laqueur – Brand Foundations
“Find The Sacred Cow, and Change It.”
As co-founder of Brand Foundations, JP Laqueur is determined to help corporations nix their mission, vision and value statements. He helps companies with their culture and encourages them to share their key differentiators through memorable brand storytelling. With a blog that went viral, and a 3-stage “PWI” process, JP’s strategy is applicable and accessible to both corporations and entrepreneurs that are looking to set their brands apart from the competition.
Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur!
Hosted by Bob Caporale and Tate Tegtmeier
Original Music by Bob Caporale
Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.