Bethany Deshpande – SomaDetect
“Surround Yourself With Your Customers”
It all started with a glass of milk. Bethany Deshpande shares the entrepreneurial story of her father’s passion for biophysics, and how the simple test of a laser beam and a glass of milk turned into a winning product called SomaDetect. Used as a tool for dairy farmers to measure milk quality, and herd health, farmers are now able to use Soma Detect to create better milk, increase their bottom lines, and have happier herds. Tune in as Bethany shares her passion for America’s dairy farmers and her own entrepreneurial journey. With the help of her customers and their feedback, Bethany has immersed herself in an unfamiliar industry to share an impactful tool that has a strong value proposition for farmers across the globe.
Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur!
Hosted by Bob Caporale and Tate Tegtmeier
Original Music by Bob Caporale
Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.